This is a brand design for “The Cool Tour”, a motivational speaking event aimed at youth. Its focus is helping youth be comfortable in their own skin, teach them how to deal with pressures of growing up, and inspires them to find what makes them happy and pursue it.
Bright and bold colors give off a youthful, energetic vibe, which is appealing to the younger crowd.
A proper social media presence is key for staying relevant, especially if you want to reach millennials.
More about this project
This project required a brand new logo that could be used separately and on different forms of media such as posters and social media.
The work here is a good example of how to use graphic design to attract a particular audience. This had to draw in in young crowd and look enticing on sight. I think I pulled that off and Sharmeke was extremely excited with the results: