This logo design was created for a jewelry store specializing in diamonds and precious jewels. The main focus of a logo designer is to take all of what makes a brand and condense it into a single image that clearly tells the customer what this company is about. And so, we have the logo for Diamonds Unlimited.
For an upscale and classy logo, simple grayscale colors should be used to keep a clean and sharp design.
The logo design is kept simple but distinct, making it clearly readable at all sizes.
What I like best about this logo's design is the fact that even with the diamond imagery, it's so clean that it works for all applications. Black store bags with white text pop, cards and tags look classy and store signs and glass displays tie in well with the upscale nature of the business.