The Hidden Peak brand has a focus on winter sports apparel and equipment such as snowboarding, skiing, and snowmobiles. The logo incorporates a rugged mountainous design with a distinct Xtreme Games style emblem.
More about the Hidden Peak Project
The Hidden Peak project was a logo design project that spawned into much more.
Growing from the mountain logo was the addition of other graphic design projects: colorful ads, t-shirts, tank tops, and more. Each subsequent project was geared toward establishing brand recognition. This was done by maintaining a consistent color scheme, creating big bold graphics, and, always reinforcing the idea of snow-covered peaks. Repeating these keys is how you use graphic design to boost brand recognition.