Many graphic designers have one particluar thing they do well and they choose to stick to that. As a graphic desiger,
myself, I am lucky enough to be successful in a lot of disciplines. But how do you choose a great graphic designer?
A deep and diverse graphic design portfolio is a
showcase of a graphic designer's talents.
The amount of the designs is important, but the quality of their graphic design work speaks volumes, because that is the
kind of work you can expect to see yourself.
Versatility is another important trait of great graphic designer. The ability to show that you can handle any task, familiar
and foreign is something that any really good graphic designer should be able to show. Having a versatile graphic designer
you trust ensures you the security that any design project you can throw at him will be accomplished with the same
flair and quality as all of his previous graphic design projects.
Thoughtful questioning is another sign of the right graphic designer. I ask specific questions to a client to get to know:
- A. If the client has a firm grasp of what he/she needs in a graphic design project. This lets me
open the doors to design questions they didn't even think to ask themselves. This prevents backtracking
which will save them money.
- B. To get on the same page when it comes to the overall project design. I have to be able to get
inside their heads so I can bring to life the design they're looking for.
Experience and location are essential in picking a graphic designer. If you're looking for a graphic design
guru but are more worried about the price rather than the quality and your satisfaction, then what you're actually
looking for is anybody out there with access to graphic design software. Not good...Lots of people turn to graphic designers in
other countries —We've all heard the stories about graphic designers in India. The exchange rate may seem beneficial
to some but in actuality, wether or not they satisfy your graphic design needs, you're at their mercy. Being a
graphic designer in Dallas, TX, I have a verifyable work history, accessible state-side references, and do business with
American-based finiancial systems that make sure all of your payments are safe, secure, and protected from fly-by-night tactics,
unlike some graphic designers.
When choosing a great graphic designer, do not use price as the leading factor in your decision. The fact is many people
look for the cheapest graphic designer but in the end wind up with cheap graphics to match the price. Don't be fooled.
Budget is always a factor,
but many people use that word as a crutch when in fact they are just being cheap. You can always find someone who will
design your logo for $5, $10, $15 flat. Just remember that that is not a bargain, but a reason. Great graphic design is
an investment and you should approach it as an investment. So if you find a graphic designer (me) with a deep and diverse
portfolio (me), and you appreciate (my) design work, seriously consider making
[me] your official graphic designer.